The e – commerce continues to grow rapidly. Especially after the periods of mandatory isolation due to the Covid-19 pandemic, which encouraged millions of people around the world to buy for the first time from their computer or cell phone . Those were also the months when many small and medium businesses made the leap into the world of digital sales .
Before starting the process of opening an online store, an important decision must be made: which is the e-commerce platform that we are going to use . Of course, there is always the option of creating your own site from scratch, but this is not recommended when we do not have much experience, budget or trained personnel.
The good news is that in Mexico we have many options available from companies that can help us create our online store in a few days: for example, Shopify , Wix , GoDaddy and TiendaNube . How to choose not only the best, but also the most convenient for our business? These are the most important points that you should keep in mind. If they are not included, or you have doubts about the quality of the service, it is better that you look for another option.
In terms of branding, it is always better that your store domain does not appear as a subdomain of the e-commerce platform.
This point is essential if you are not going to have the help of a designer. It is important that these templates include logos, sections, colors and fonts .
It is key that the platform allows you to configure and update the stock , include all the information that is important for your customers, upload images, and add or modify products in bulk.
You should also make sure that you can connect the store with other exposure points of your products , such as Facebook, Instagram, WhatsApp and Google Shopping.
This feature should be included for both the store and each product page. And it is essential to appear in Internet searches made by your potential clients.
Verify that, in addition to being able to create them, you have the option of granting different levels of access and permission.
To achieve good results, it is important to be able to create detailed and up-to-date reports.
Choose the platform that allows you to manage collections within and outside the country , and that includes all means of payment (such as credit or debit card, bank transfers and cash deposits) . For example, PayPal, Mercado Pago and dLocal.
Find out well about which are the companies with which you will be able to manage shipments to your customers. And what is the quality of your service. Look for references!
Finally, keep in mind which are the marketing tools integrated into each platform. And through which you will be able to boost sales with, for example, a blog, advertisements, or email marketing campaigns.
