The Difference Between Getting 1% Or 98% Of Your Links Indexed!

Gone are the set and forget days of indexing when you could use any old service on your automated links and have them holding steady in Google within a day or so. Google rolled out their first indexing update around June 2015 knocking out the service that I was using at the time, Instant Link Indexer. You can read their statement of how their service was patched out in their post over on blackhatworld here if you wish.

Essentially, they explain how their method for rapid bulk indexing no longer works yet did not lower their price for the service even though they admitted it no longer worked in a way that justified their prices. They also claimed to be able to index large amounts of links over a longer time frame but I was never able to replicate their claim on any of my link batches sent to them after the patch so I quickly dropped their service. I then tried a few other indexing services before developing my own method using GSA Search Engine Ranker that could achieve a consistent 70%-80% indexing rate.

Everything was going well until around June 2016, almost exactly a year after the initial update. Within a week I went from 70%-80% of my links getting indexed to around 40% of that if I remember rightly. I tried a number of indexing services after this but none of them seemed to be able to get the job done as well as I had come acustom to and I ended up going with Elite Link Indexer and their rate of indexing around 60% of the links I sent to them.

In this case study, I will be going over the indexing results for five different link batches that I sent to five different services in the hope myself and my readers are able to make better-informed decisions in the future.

How I Plan To Run The Test!

I plan to build a large batch of web 2.0 links using an automated web 2.0 tool, I have chosen web 2.0 as they currently seem easier to index than contextual articles made with GSA Search Engine Ranker . In addition, due to all of the links being made on well-known web 2.0 domains, the chance of links being affected by domain level penalties is reduced where as with SER that is quite common if the user has not filtered and purged their list correctly. The link batch will be created using the exact same auto-generated content article spins with the exact same media inclusion rules set up throughout in an attempt to ensure the links are as close to equal as possible. In my opinion, the articles are set up with plenty of spins available to reduce the risk of duplicate content coming into play enough to consider it a nul factor.

Once the link batch is created I will alive check the whole batch to remove deleted pages before processing. Once complete, I will then use Scrapebox to randomize the remaining links before breaking the links down into six different equal groups with the Scrapebox list splitting feature. Five of the batches will have direct indexing methods used on them with the sixth group being left to do its own thing as a control group to measure the rest against. The services to be used on the batches are as follows.

  1. GSA SEO Indexer
  2. Elite Link Indexer
  3. Express Indexer
  4. Web 2.0 Indexer
  5. A Tier three of blog, guestbook and image comments
  6. Control Group

The batch sent to GSA SEO Indexer will be run through the tool while set to full indexer mode, the batches sent to the indexing services will be manually added and set to process instantly rather than a drip feed and the tier three batch will have 25 do follow links build to each link per day for the duration.

I will then alive check each batch every week then use Scrapebox to run an index check logging the indexed percentage for each batch each week. Although all of the indexing services say they only require two weeks maximum for their process to show the final result I plan to run the experiment for four weeks in total.

Time For A Prediction

I know using an indexing tier in GSA Search Engine Ranker has taken a massive hit over the past six or so month with index rates dropping from around 80% to around 40% at best. After this method took a hit I tried a fair few indexing services and the vast majority of them turned out to be a total joke, I saw a few people recommend Elite Link Indexer and until recently my link batches with their service were consistently reaching the 60% indexed mark but they have have dropped slightly since then.

In the past, I have been a big user of Express Indexer before developing my own method using a do follow only indexing tier in SER and swapping to that due to it being more cost efficient. After the indexing rates of that method dropped I swapped back to Express Indexer but its indexing rates had fallen massively compared to what it had been achieving in the past. The service owner and myself had a few exchanges over on the GSA Forum at the time such as this one but they have recently updated their service and from what I have seen it has helped increase the tools indexing rates.

To my knowledge web20indexer is a relatively new kid on the block, their owner inboxed me on blackhatworld and offered me access to the service in order to provide him with feedback. My initial impressions of the results from the service weren’t the best but I decided to give them a second chance and include them in this case study, other than the initial batch I pushed through I have no other experiance with the service.

All in all, I have no idea what’s going to happen, indexing has been all over the place for my campaigns for the past six month or so and that’s actually one of the main reasons for running this case study, to give me the data required to make better decisions to move forward with.

The Results Are In!

Weekly Progression

Indexing Case Study Results

Final Results By Service

GSA SEO Indexer Scrapebox Results

GSA SEO Indexer Scrapebox Index Results

Elite Link Indexer Scrapebox Results

Elite Link Indexer Scrapebox Index Check Results

Express Indexer Scrapebox Results

Express Indexer index results Scrapebox

SER Indexing Tier Scrapebox Results

GSA Search Engine Ranker Indexing Tier Scrapebox Results

Control Group Scrapebox Results

Control Group Scrapebox Indexing Results

Although I had initially planned to run the test for four weeks the only major changes in early week four were the Express Indexer results kept increasing and the indexing tier results kept falling. I have a bunch of tests waiting for me to make a decision on an indexer so I decided to end the case study as I had enough data to make my decision. I will keep these link batches saved and I may re-check them again sometime in the future and update the post but for now I am pushing my links through Express Indexer.

As you can see the link batch using the indexing tier climbed to a high of 41 percent indexed in week two before falling to a final recorded position of only 19 percent. The remaining batches other than the express indexer batch had little to no effect with the GSA SEO Indexer group actually ending up at a lower indexed percentage than the control group for week two and week three. This maybe due to me having the tool set up incorrectly as I haven’t touched the tool much in the past three year but there is no way you can expect a one-time fee tool of around $20 to be able to keep up with the ever-changing demands of Google.

The outright winner of the case study is Express Indexer coming in with a massive 98 percent of links indexed on its final check! Due to the massive difference in the indexed link count between all of the methods I expect some people to suspect this case study maybe rigged. If you are not one of these people then give yourself a slap across the face, if you are one of these people then give yourself a pat on the back. This is the exact attitude you should have in this industry and truth be told I would be highly suspicious of these results if I had not been in control of the case study but these are the results of the test.

If you are one of the people who believe this case study maybe rigged feel free to go look up my posts over on the GSA Forum over June 2016 – July 2016, you will find that I am openly calling out the owner of Express Indexer in many of my posts due to their service not working as advertised. Then look up my posts as recently as December 2016 and you will see I had been recommending Elite Link Indexer to users as at the time it was providing me with the best results and I even left this review in their BST thread over on blackhatworld before their index rates began to fall.

What I Make Of It All

It just goes to show how quickly things can change! I had live link batches using the exact same method as the indexing tier used in this case study getting 80 percent of the links indexed as recently as May 2016, I remember Elite Link Indexer hitting around the 60 percent indexed mark as recently as December 2016!

I know a few people say your links don’t have to be indexed for you to see results but I have NEVER seen this in any of my projects, increases in ranks have always been consistent with the number of contextual indexed links in the campaign aiming at the money site. In my opinion, this is one of the reasons why internet marketing will never be 100 percent passive as many other people try to claim. It is an industry that can change massively overnight and it is down to you to stay on top of as much of it as possible!

Now I am not saying Express Indexer is the best indexing service out there but they definitely came in top of this case study with no real competition and from now on that’s where all of my links are going.

One last thing I want to say is that since posting my response in this thread over on the GSA Forum about this case study and how indexing tiers have dropped off in efficiency I have already received a few messages from people asking if there is any reason to build a tier three anymore. Well, in my opinion, it totally depends on your keyword and method! I have invested a fair bit of time and effort into developing my keyword research method to ensure my old GSA Search Engine Ranker method could rank those keywords.

Due to my keyword research and backlink building methods being designed to work togeather I knew the majority of the keywords that met my criteria would only require two contextual tiers with a third indexing tier being used to index the tier one and two links. Due to the drop off in efficiency I no longer plan to use this tier three anymore but if I decide to go for harder keywords then I would still build a tier three campaign. Rather than being based around helping my tier one and two index with blog comments, guestbooks and image comments it would be based around using contextual platforms to help strengthen my tier two, in turn my tier two would further increase the strength of my tier one due to the tier three links making them stronger and my tier one links in theory at least would push my rankings up on my money site.

Rather than this post showing you the service that won the case study I actually hope it has helped my readers understand how quickly indexing services can come and go and how you have to stay on top of this stuff!


MBA candidate at @tuckschool of business at dartmouth. lover of huskies, the ocean & boston sports. hoya saxa!